Last spring, the Owensboro-Daviess County Convention & Visitors Bureau and Holiday World & Splashin’ Safari worked out an arrangement for the CVB to use the theme park’s bloggers to help promote Owensboro.

Josh Moore, Holiday World’s digital communications strategist, said, “This is a new program we’re starting this year. We were going with five or six influencers, but we had so many good applicants that we decided to go with eight.”

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CVB bringing in travel bloggers to write about city | News